Transform Your Lackluster Homepage Into A Lead-Generating Workhorse With A Waitlist.

The “BP client reserve” website homepage copy template is crafted specifically for service-based businesses.

Because most copywriting templates are created to work for as many types of businesses as possible.

AND THERE’S A MAJOR PROBLEM WITH THAT…

🧠The mental checklist running through your ideal client’s head when they are looking to invest in your services⚙️ is drastically different than when they’re looking to purchase a product🛍.

WHEN IT COMES TO YOUR HOMEPAGE, YOU CAN’T AFFORD TO BE GENERIC.

Get a homepage copy template designed for service-based businesses that attracts and converts each of the “The Four Buyer Types”.

Because you’ve got 8 seconds before your site visitors decide “should I stay or should I go?”

WHAT’S INCLUDED:

  • Homepage Copy Template (accessible in Word or Google Docs)
  • Homepage Skeleton Framework
  • Over-The-Shoulder Video Tutorial (~20 min study time, Timestamped, Closed Captions, Transcription Included)
  • The Audience Persona & Brand Messaging Masterclass Recording (~20 min study time, includes my Brand Voice Lightning Lesson)
  • The 4 Types of Buyer’s Cheatsheet and Checklist
  • The Copy Sweeps Editing Checklist
  • The BP Brand Voice Chart & Worksheets
  • Big Picture DIY Copywriting Resource Index (All the BP freebies and resources linked and organized by copy needs.)
  • $50 OFF a 1:1 Copy Audit + Power Hour with Courtney (your future Editor-in-Chief)

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