Hook and reel your reader in with 50 headline formulas crafted to magnetize eyeballs and move them down the page.

Sadly, the average website visitor only reads 20% of the content on your page—but they DO read your headlines.

Your website visitors are on a mission. The scanning and skimming behavior we’ve developed means your headlines have to pack a punch and give your reader context–FAST.
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The Headline Hero helps you throw the skimmer a bone so they can quickly identify the information they need and make the subconscious decision to keep reading…

…And continue reading they will, because these headlines are snappy as heck.

I mean, look at you, you’re still reading this paragraph. Well done, you!
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Here’s the info you’re looking for: ​
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WHAT’S INSIDE:

  • 50 headline formulas + EXAMPLES for websites, courses, services, and digital products.
  • Headline Formulas Lab Worksheets
  • Goal Matching Headline Organization:
    • WYSIWYG (Wizzy Wig - A.K.A.- What You See Is What You Get)
    • Value Prop It Like It’s Hot
    • Swing Into Action
    • Make It Easy Like Sunday Morning
    • Pique Curiosity
    • Paint The Picture
    • Objection, Your Honor!
    • Obstacles, Schmobstacles
    • Question For You…
    • Social Proof Is Truth
    • The Rally Cry

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