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Hey Reader,

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I'm not one to make sweeping declarations (other than that time when I placed the perfect pair of stretchy high-rise jeans upon my body and declared the death of low-rise jeans.Trends be damned.)

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But I'm ready to declare it.

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I DO NOT have a handle on this year.

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As every influencer has been reminding me, we're halfway through 2022. What are you going to do to finish the year out strong?

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Oh, me? I'm going to go ahead and accept that I'm in the fast-pass lane for this roller coaster so I might as well strap in, have a little scream, and go wherever the ride takes me.

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Some parts will be exhilarating (new clients!), some parts will suck (no clients!), and some parts will have me praying to a higher power (will I even make my Fall Cohort enrollment numbers?)

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I *might* be feeling a touch sensitive having just come off a week and a half adventure called Covid, Family Of Four.

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I am a creature of habit and lover of routine. So when the big bad C knocked me out of commission I thought, no big deal, just get back on the horse next week, follow your copy structures and templates and you'll be back in business.

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But when I opened my copy doc and stared at my carefully organized prompts...nothing. Or more like, everything.

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I had so much on my mind I couldn't focus on just one thing, until...

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Until I looked at my body copy prompt: "Write something..."

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And so I did. And it was terrible. But it got better and soon my first draft was done and I was ready for an iced coffee break.

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The magic? Microcopy, IRL.

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Microcopy is small bits of text used throughout a website that helps you take an action.

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Why is microcopy important for your website?

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Gone are the days when a website performed one singular function. These days we want to generate client leads, make product sales, get newsletter subscribers, and direct course funnel subscribers.

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With so many potential user paths and calls-to-action, there is the potential for someone to get lost in all the bells and whistles of your site.

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Microcopy points your reader in the right direction and tells them what to do or expect next.

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​Read this week's post to learn where you should use microcopy on your website.​

(+ Example copy!)

START READING (2 MIN)

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Can you spot the microcopy in this email? 😎

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Reading: Girl, Woman, Other by Bernardine Evaristo.

Watching: Master of None, Season 3. My god. All the feels. (You don't need to watch the first two seasons. Go forth.)

Listening: Episodes from Mike Birbiglia's podcast Working It Out. I love the creativity in his questions like, "Is there a smell that transports you to a reoccurring memory?"

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ICYMI ✍️

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